Tuesday 17 July 2018

What promotional items work for my business?

Are you looking for the perfect promotional giveaway to promote your business?

Here's a few things to consider which may help you choose!! 

Consider your audience- who is your target market? 


Consider who you're aiming your business at and who is going to receive your products. 
You want your products to be well received, used and talked about. 
If you gave a child a bottle opener this wouldn't be well received as they wouldn't use the product.
If you're target audience was children product you would consider are drawstring bags, colouring pencils, pencil cases, note books.

What is the purpose of your promotional merchandise?

Consider what your merchandise is for and whether you need small or large quantities. This may sway you to go for a more budget item if you require a large volume.
If you're going to an exhibition you may consider items such as pens, bags or confectionery! Great giveaways which everyone loves at an exhibition. These aren't too costly either.
You may consider a more premium gift if you're looking for small quantities, staff/customer gifts or if you're a premium/high end business.

What is your budget?

Sometimes your budget plays a really big part in what promotional item is going to work for your business.
You really like the premium water bottles but you only have a £500 budget and need 1000 bottles. 
Be realistic.
Have a rough idea of what you want to spend and that will help you look in the right direction! 
If you're still lacking ideas- Our team are on hand to help find some great product to suit your budget!

Does your promotional giveaways reflect your brand?

What you hand out to your target audience will reflect your brand whether it be good or bad. 
If you're in the motor trade you probably don't want to be looking at bottle openers.
Think of products that reflect your brand and what you're business is about and this will add to the impact/use of your products. 


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