Mugs galore

Wondering why and how mugs can help boost your 
brand awareness and increase sales? 

Mugs are one of the most popular promotional products chosen by our customers and here's 4 reasons why;

Employees: A company can promote the name of its business very quickly by offering branded mugs to its employees as free gift. It will promote your business among the family and friends of your employee who will drink from them at home.

Giveaways to the customers: Gifting your customer with a free mug when they purchase something from you would leave a great impression with the customer and would increase the chances of them buying from you again! Who doesn't love a free gift??

B2B Promotion: Giving away free mugs to other businesses increases your brand awareness because somebody will either have it on their desk to drink from or it will be stored in the cupboard everybody goes to to get a mug! The employee may not even realise it but they are actually promoting your business for you for FREE! If the person you gifted the mug too likes the gift and believes its good quality they are more than likely going to recommend you to other businesses which they may have connections to and so your 1 free gift has not only gained you 1 potential customer but potentially 2, 3, 4 or even more. 

Promotion in community events: Everybody loves a free bee- especially a 'higher end' product such as a mug over a pen! You will struggle to find anyone who will turn down a free mug at an event! Not only are you making an impression to the person receiving the mug you are always creating brand awareness to their family and friends who will either see it or drink from it when they take it home. This type of promotion benefits everyone including the community and your business.

Benefits From Using Branding Promotional Merchandise!

1. Increased brand recognition. 

A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.

2. Mass outreach at a low cost.

With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!

3. Alternative business card.

While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!

4. Tactile.

When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, put an appointment reminder on the back of your business card, as customers will want to keep that around to remember when they have to come back. If you run a bar, think about handing out free bottle openers or similar products! 

5. Powerful marketing platform.

What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your small business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!